Brand Positioning // Marketing Strategy // Content Creation // Video Production // Basic Animation // Motion Content // SEO Copywriting // Storyboarding
Strategy//Branding//Social Media Design
Branding
FSC needed a new, professional, friendly brand image as their business was fast growing, attracting clients from Turkey and Canada. I delivered branding services including color identity, typography, brand guidelines and consultancy on general rebranding, web design & logo re-design.
Social Media
Mainly worked on their social media presence to create brand awareness of this newly established business. Experimented with new creative formats for our visual communication on Instagram, mostly through reels and impactful collaborations, resulting in 70% growth and 89% reach in one month. Actively analyzed statistics and developed communication strategies while preserving the brand authenticity.
Staying up-to-date with the digital trends, designed content following FSC’s brand guidelines. Managed the project with the client interactively on a content calendar created in a Google Docs environment. Based on business objectives, decided on content pillars, content formats, SEO copy, and posting timeframes to reach the right audience in the appropriate written and visual style.
